Studies show that people need to hear a spoken radio advertisement about 9 times before they actually remember it. They only need to hear a jingle once or twice before it sticks.
The best jingles are simple, catchy, and clear. They are not annoying or over-the-top. People should hear your name and what you offer to customers. The music should reflect your customers and your industry.
Please listen to some of the jingles D-day Productions has created for other small businesses. They're sure to stick in your head.